SEO Glossary

Affiliate marketing – Affiliate marketing is a technique that allows partner or affiliates to sell a product designed by affiliating site.
Affinity hearing – Affinity marketing is a marketing method that links complementary organizations for marketing purposes. These strategic alliances should be established to benefit both parties.
Alternate text: Alt Tag – The alt attribute provides alternative information for an image if a user for some reason cannot view it
Audit semantics – Audit Semantics analyses the page structure for each page crawled on your website, discovering information from two areas: headings and microdata.
Anchor Text – Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.
Backlinks (incoming links) – Backlinks enable you to keep track of other pages on the web that link to your posts. In order to get backlinks the legitimate way, we need to create great content that people want to link.
Bounce Rate – Bounce rate is the percentage of visits that go only one page before exiting a site.
Broken Link – A broken link is an informal term referring when a website can not be viewed on the Internet, whose content is no longer stored on servers or other resources so permanently. Sometimes, also advertised to the links that have been transferred to other servers, so when a link is outdated is known as a broken link.
Black Hat SEO – Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Keyword stuffing, invisible text and doorway pages.
Breadcrumb navigation – Breadcrumb Navigation (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application.
Cache Page – Google takes a snapshot of each page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for your query.
Cloaking – Cloaking refers to the practice of presenting different content or URLs to human users and search engines.
Crawl Frequency – The rate at which you set your seeds to be crawled. The frequency is on a per seed basis and can be set to one time, daily, weekly, monthly, bi-monthly, quarterly, semi-annual or annual.
Canonical URL – The process by which the URL is given to a uniform view. The purpose of normalization is to convert the URL into a normalized or canonical form in order to determine the equivalence of two different syntax URL-addresses.
Content analysis – Content analysis is refer to a general set of techniques useful for analysing and understanding collection of text.
Conversion Rate – Conversion rate of a website is the measurement of the success of a paid inclusion campaign. A conversion rate is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page
Cost per click – Cost per Click or CPC is an internet advertising model for direct website traffic, in which advertiser pay to publisher when ad is clicked. It is defined simply as the amount spent to get an advertisement clicked.
Cost per impressions – Cost per impression is derived from advertising cost and the number of impressions.
CTR (click through rate) – Click-through rate (CTR) is a way of measuring the success of an online advertising campaign.
Ethical SEO – SEO Practice as per search engine webmaster’s guidelines.
External Link – Link which refers to another domain. Linking out to other related resources is a good way to help search engines to understand what your site is about.
Feeds – Feeds is refers as data format used for providing users with frequently updated content: blog entries, news headlines, audio, video. Feeds are also called as RSS feeds, news feeds and web feeds.
Newsletter – A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.
Indexing – Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.
Indexed Pages – The Number of webpages indexed by search engines of a website.
Keyword Research – Keyword research is a practise used to find and research estimated search terms people enter into the search engines when conducting a search.
Keyword Funnel – The relation between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling errors, poor search relevancy, and automated or manual query refinement.
Keyword Rankings – Keyword ranking is the position in the search result by searching specific keyword on search engine.
Landing Page – The definition of a landing page is just sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page or any other page in your site.
Link Building – Link building describes actions aimed at increasing the number and quality of inbound links to a page.
Link Baiting – Link Bait is any other or feature, within a website, designed specifically to gain attention or encourage others to link to the website.
LSI – Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.
Meta Tags – Meta tags are designed to help the search engines to know about the webpage.
Nofollow Tag – Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in search engines index.
Incoming links – Incoming link is any link received by a web node (web page, directory, website or top level domain) from another web node.
Website optimisation – Website optimisation includes processes such as adding relevant keyword and phrases on the website, editing Meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.
PageRank – PageRank is an algorithm used by google search engines to rank websites in their search engines. PageRank works by counting number and quality of backlinks to the website.
Website positioning – Website positioning is also referred as strategic positioning, it is used to determine how potential site visitors will see or experience your website.
SEO – Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
Offsite SEO – It refers to SEO tactics that do not involved any direct manipulation of your website’s files. It refers to things that happen away from your website that have a direct influence on how your site behaves on search engines.
Onsite SEO – This refers to Search Engine Optimization tactics that involve any direct edits that you might make to your website’s files. These edits and the way your website is structured have a direct influence on how your site behaves in search engines. Examples, editing meta tags, image
Organic SEO – Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERP’s).
Paid Search – Paid Search is the process of gaining traffic by purchasing ads on search engines. It is also called as CPC (Cost per Click).
Page Authority – Page Authority measures the predictive ranking strength of a single page.
URL Redirection – URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.
Reputation Management – Reputation Management is the understanding or influencing the business reputation. It is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems
Robots.txt – Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. Search engines obeys what they asked not to do and robots.txt is not a way from preventing search engines from crawling your site, putting some note like “please, do not enter” on an unlocked door.
Search Engine Marketing – Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Search Engine Optimisation – Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
Sandbox – Sandbox is a name given to an observation of the way Google ranks web pages in its index. Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox”.
SEO audit – An SEO audit will analyse, measure and report on major factors influencing organic search engine rankings. SEO SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats).
SEO Copywriting – SEO Copywriting keyword phrases are designed to help that online text rank better in search engines. Good SEO copywriting engages customers, makes you money and attracts incoming links.
SERP – SERP (Search Engine Results Page) is the listing of results returned by a Search Engine in response to a keyword query.
Site Map – A sitemap is a list of pages of a web site accessible to crawl the web pages. It can be either in document as a planning tool for webmasters.
Site audit – The concept of a website audit is most often associated with Search Engine Optimization, but also is often applied to any aspect of online marketing.
SMO (Social Media Optimization) – It is the process of increasing the awareness of product, brands or other events by using a number of social media outlets and community to generate viral publicity.
Social bookmarking – A Social Bookmarking is a centralized online service which enables uses to add, annotate, edit and share their bookmarked web documents to online users who are connected.
Social Media Optimization – It is the process of increasing the awareness of product, brands or other events by using a number of social media outlets and community to generate viral publicity.
Social Media Marketing – Social media marketing that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. It serves as an inexpensive platform for organizations to implement marketing strategies.
Guest Blogging – Accepting posts from other bloggers to publish for free on your blog, or writing posts for other bloggers to publish on their blogs for free.
Microblogging – Microblogging is a broadcast medium in the form of blogging. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”. These small messages are sometimes called microposts.
Sponsored link context – Sponsored link context refers to a brief description of the content, using relevant keywords, and the text appears in the search results list as a clickable link.
Sponsored link – Sponsored link is an internet advertising model used on websites, in which advertisers pay their host when the links get clicked.
Technical audit – It is the process of identifying the technical issues of a website .
Uniform Resource Locator – A Uniform Resource Locator, abbreviated URL, also known as web address, is a specific character string that constitutes a reference to a resource.
Workflow – Workflow is the breakdown of your working process into parts of you can examine what you are doing, document what you are doing, refine what you are doing, Correct and improvement to the steps you’ve taken.
Website Analytics – Website analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Website Authority – Website authority is used to describe the trust-worthiness of the information offered by websites.
White Hat SEO – White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

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